What happened to "I'm sorry"?

It's been a few years already but recently it has just escalated to unforseen proportions. Is "I'm sorry" dead?

        It all started a few years back while observing two people applying for a job. One of them was applying, the other assisting, onto answering the online interview. The question? "What would you do if there was a mistake (obviously made by you) and the situation has escalated into bigger proportions?". They debated about the answer and one of them kept reminding to include "apologize" into the answer, that's when it struck me: people don't apologize anymore! Surely there are the common "sorry, I bumped into you" which in some locations is also dead, but nonetheless, people don't apologize! Ever!

        Honestly, nowadays apologizing has been portrayed as a gesture of humiliation. Some people would rather quarrel instead of just admiting their wrong doings. In some cases they try to avoid it by "throwing up" arguments incessantly, whilst conscious that the best and fastest solution would be simply apologizing.

        There are other situations where they simply throw a fit! Just start yelling melodramatically about how they're being victimized and oppressed, claiming their intentions were good. And that not only is puzzling not to say the least but also overshadows those who finally gathered up the courage to cry for help, causing them to be diminished and underestimated.

        As much as finger-pointing should be avoided, I'd like to raise a question here. Who killed the apologies? Oversized ego parents who won't acknowledge the fact that mistakes can be done? Media I don't believe in this one but people just keep on blaming media for their own mistakes? Baby Boomers?

What do you think?